I logged in to Facebook yesterday and signed out, saw something “funny” for a second there, the page was different.
What they did is a good (maybe?) tactic to retain users more, create stickiness and at the same time offer a better UX for the addicts to take it everywhere with them…”Leaving? Try Facebook on Your Mobile”
- Mobile usage is growing at a crazy rate, people are using more and more “social on the go”, they want to keep up/stay ahead of the game.
- They have a good UX team.
- Call to action isn’t just meant to be as a “first” action, you are leaving facebook…here take it with you…
- Seeing something as “mundane” as it may look to some makes me smile. With the latest re-design of their pages – which in my opinion is way better except for accessing the apps, have to go back to the homepage to access them, the rest is just too sweet – and smart little things just like the signed out page, I have to admit that they are doing a great job.
This, however, won’t change my opinion about Facebook.
