First things first, I am not a “social media guru” like the rest of my fellow Lebanese who have a Twitter handle or work for a company that posts banners online (Hey some things never change…)
Anyways, this is strictly my personal, amateurish opinion.
First, We all have to admit that nineteen84 and Eastline marketing did something different and not just invited bloggers to binge on food and write a review. It was something different.
BUT, according to my little knowledge and n00b skills in social media, I would’ve done it in a different way:
- A spot in the news, 30 seconds, talking about the Zs missing
- Pick a few of their regular customers and not bloggers, send them the ransom letter
- Newspaper article talking about it
- Releasing footage of security cams nearby and not candid shots
- Do the whole bloggers thing (if they must)
- The finale
That’s about it! If you have any other suggestion please do share. We gotta give it up to both agencies, they got people talking about it, love it or not, even some other missing letters showed up on Twitter too. Kudos (but think it over next time)
Here’s a “nice/cute” example done for the SNCF customers, unrelated but cute nevertheless















