Souq.com has a new interface, it’s more like a bit of tweaking but still a lot is missing and the whole essence (experience) is still lacking. I know I know, “…but it’s working”.

Personally, I believe that it should go through a simple cycle, “functional, fast, pretty” It is functional (technically speaking); fast (again, technically speaking) but not pretty (usability/ux wise)

The dominant tool on souq.com is the… Continue reading